Month: November 2024

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MicroStrategy’s corporate Bitcoin treasury strategy is taking off. Public companies are FOMO’ing into bitcoin. It’s almost as if Trump’s pro-Bitcoin stance is giving companies the green light to stack BTC.

Yesterday alone, seven public companies announced that they have bought or plan to buy bitcoin for their treasury reserves, with one new company committing to purchasing $1 million in BTC today. Crazy, right? It has felt like a minimum of one to two new companies a day are adopting bitcoin as a reserve asset — not to mention all the companies getting bitcoin exposure via the ETFs.

It’s surreal to witness the FOMO from companies adopting a corporate Bitcoin playbook in real time. I mean, Michael Saylor has been preaching this and leading by example for the last four and a half years, and now that we’re almost at $100,000 bitcoin, companies are FOMOing in en masse.

Was it the dramatic increase in bitcoin’s price that catalyzed this surge in more and more companies adopting Bitcoin, the incoming Trump presidency, or are companies finally taking Saylor’s advice seriously after his strategy has proven to be successful? It’s hard to tell — it’s probably a mix of all three.

Beyond the borders of the U.S., other companies are also adopting the MicroStrategy playbook — and reaping the benefits of it. Metaplanet, a publicly-traded Japanese company, went from a zombie company to ranked #29 out of 4,000 listed companies in Japan by trading value since adopting a corporate Bitcoin strategy. Unreal.

Metaplanet ranked #29 out of 4,000 listed companies in Japan by trading value, surpassing much larger market peers such as Itochu and NTT https://t.co/mUgdytMRM6 pic.twitter.com/Xzf66g9o1r

— Simon Gerovich (@gerovich) November 19, 2024

Over the course of the next year I’m expecting this corporate Bitcoin adoption to only increase as the price of bitcoin rises and Trump takes office.

“Welcome to the Bitcoin Standard” — Michael Saylor.

Company Name: Casa

Founders: Nick Neuman, Jameson Lopp and others

Date Founded: Late 2017

Location of Headquarters: Remote

Website: https://casa.io/

Public or Private? Private

Being self-sovereign isn’t easy — especially if you aren’t technically-minded.

The team at Casa gets this and this is why, for over six years, the company has been helping customers secure their bitcoin in multisig wallets (also referred to as multi-key vaults).

The company was the first to offer an easy-to-use version of such a product that also came with customer support. It was Casa’s plan from the onset to be there for their customers, as this type of support was lacking in the broader crypto industry.

“The service element was what was missing from a lot of solutions out there,” Casa co-founder and CEO Nick Neuman told Bitcoin Magazine.

“People need help doing this stuff, especially for large amounts of money. It was always the plan to support customers, because it was impossible to get support from exchanges or hardware wallets,” he added.

“So, we just took a very support-heavy and user experience focused approach to everything.”

Casa’s approach has paid off, as the company has become a household name in the Bitcoin and crypto space, and has come a long way since Neuman first had the idea for a company like Casa seven years ago.

How Casa Started

It was toward the latter part of the 2017 bitcoin bull run when Neuman had grown tired of his previous work in finance and tech, and found himself down the proverbial Bitcoin (and crypto) rabbit hole. By February 2018, he had an idea for a company and entered himself into a hackathon to attempt to bring the idea to life.

“I participated in the first ETHDenver hackathon,” said Neuman.

“I went in with an idea that I called key split, which was basically taking a private key using Shamir secret sharing and creating a social recovery mechanism,” he added.

“I recruited a couple of people at the hackathon to build it with me, and we ended up winning.”

Neuman quit his job and set out to start a company around this technology he and his team had created. But word had gotten out about his victory at ETHDenver, and the previous CEO of Casa, who was the head of the company before it pivoted to offering multisig wallets, reached out to Neuman, asking him to come on board.

It was after learning that Casa had just recruited Jameson Lopp, self-described “professional cypherpunk” and now Chief Security Officer at Casa, that Neuman decided to join the team.

“I was like, ‘Well, Jameson’s going to be an unfair advantage,’” recalled Neuman with a chuckle. “Instead of starting my own company, I’m going to join.”

Soon after Neuman came on board, Casa retired its then flagship product, the Casa Node, and the company shifted its focus to user-friendly multi-key vaults, a much needed product at the time. Before Casa, multisig software was so complicated that even Neuman himself struggled to use it.

“There was the Armory multisig wallet and the Glacier protocol,” recounted Neuman.

“Glacier wasn’t even software. It was like a giant GitHub repo that you had to follow in order to set up your cold storage. Armory was super janky, too. I remember trying to use it once, and I couldn’t figure it out,” he added.

“We were the first to create multisig that was usable.”

How Casa Works

Casa offers users two main set ups. The first is a five-key vault, which includes three keys on three different hardware wallets, one on the user’s phone (which is backed up securely in the cloud) and one that Casa holds.

This was Casa’s first multisig product, which it rolled out while the company primarily focused on serving customers with a high net worth in bitcoin. Casa learned an important lesson while serving these clients, which was that even if developers create easy-to-use software, people still want an expert there supporting them as they use it — especially if they’re securing a lot of value.

“When you’re dealing with millions of dollars worth of Bitcoin, you really want to have an expert there who helps make sure that you don’t make a mistake,” said Neuman.

Casa’s other main product is for those who might not be sitting on bitcoin whale-type wealth, but who still hold enough bitcoin where a less-than-ideal security setup has the potential to keep them awake at night.

This product is Casa’s three-key vault, which the company brought to market in early 2019. It includes a key on a hardware wallet, a key on the user’s phone (which can be swapped out for another key on a second hardware wallet if the user prefers) and a key that Casa holds.

Casa began offering this setup because it “always wanted to be able to offer great security and usability to as many people as possible,” according to Neuman.

New Casa Services And Features

In the past year, Casa has further broadened the services it offers.

Two weeks ago, it announced its Enterprise Plan, which enables companies to more easily secure their bitcoin treasuries.

“We’ve had businesses using Casa for self-custody for years, but they were always using our retail plans and just making it work,” explained Neuman.

“We changed that, though, because I think corporate treasuries holding bitcoin has been popularized by MicroStrategy. We actually see that as a growing trend that’s worth taking advantage of, and we’re hearing from more Bitcoin companies that are storing bitcoin on their balance sheet that they need help with security,” he added.

This summer, Casa also began enabling users to replace hardware wallets used in their vaults with YubiKeys.

“We see people struggle with hardware wallets all the time, and so we were thought ‘How can we make this simpler?’” said Neuman. “We pieced together a couple of new pieces of technology that have passkey and and YubiKey key capabilities and were able to build something that hadn’t been done before.”

And in March, Casa launched Casa Inheritance, a service that makes it easier for the loved ones of Casa users to access the bitcoin secured in the vaults in the event of a user’s death.

“With Inheritance, we heard from our customers all the time ‘Okay, I feel good about my Casa setup, but I’m worried about what happens if I die,’” explained Neuman. “So, we built that feature to make it super easy for their family to recover the bitcoin in case the main account holder dies.”

Normalizing Multisig

Despite all of the work Casa has done in the last six years, some still have an emotional block when it comes to switching to a multisig setup. Whether it’s because this type of wallet format was more difficult to enable years ago or because it’s understandably anxiety-provoking to make changes to one’s bitcoin security, people seem to drag their feet when it comes to using a multisig setup — even if they really want to — according to Neuman.

“They hear the word ‘multisig’ and they’re like, ‘That’s too hard,’” explained Neuman. “What they don’t realize is that to get started with multisig with Casa, you can use your same hardware wallet, and it is literally the same amount of effort as using a hardware wallet, but you significantly improve your security by doing it.”

Neuman thinks that more people will come around and that multisig will become more widely adopted, especially during a bull market.

“It takes the price of bitcoin going up where people suddenly have more value to secure,” said Neuman. “And it takes people hearing from their friends ‘Yeah, I’m doing multisig and it’s not as hard as it sounds.”

For those that do get the urge to try Casa, the company is allowing people to try the service at no charge for a month.

Neuman feels that as more users come on board, it will not only benefit them, but potentially the industry at large as well.

“If we can make it out of this bull market without another massive blow up like FTX because we’ve helped more people self-custody in a way that they feel good about, that feels like a real win to me.”

If you have been following Bitcoin news today, like I have, you can not be more bullish on Bitcoin. Seriously, what a time to be alive!

Just today:

MicroStrategy purchased another 51,780 BTC for $4.6 billion and announced its plans to raise $1.75 billion to buy more bitcoinSemler Scientific bought another 215 BTC for $17.7 millionGenius Group launched its Bitcoin treasury by purchasing 110 BTC for $10 millionMARA Holdings announced a $700 million raise to buy more BTC Metaplanet issued ¥1.75B debt offering to buy more BTCGlobal healthcare group Cosmos Health adopted BTC as a treasury reserve asset

Insane, right?

The corporate Bitcoin adoption is going absolutely parabolic. The race among public companies to stack the most satoshis has kicked into hyperdrive.

Some other news:

Donald Trump is meeting with Coinbase CEO Brian Armstrong and is expected to discuss appointmentsDonald Trump’s media $DJT in talks to purchase crypto trading platform BakktOptions trading on BlackRock’s spot Bitcoin ETF could be listed as soon as tomorrow

It’s only Monday, and my head is already spinning! With this tidal wave of positive adoption, I’d be downright shocked if we don’t blast through $100,000 per Bitcoin this week.

I expect a flood of more bullish news and serious FOMO buying pressure this week. Seriously, tighten your seatbelts, folks—with this momentum, Bitcoin hitting a hundred grand is coming sooner than you imagined!

This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.

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A co-worker recently told me about NiHowdy, a platform that helps you save on prescription medication while earning bitcoin rewards in the process.

For context, I’m a fan of bitcoin rewards programs like Fold, which let you earn bitcoin for making everyday purchases (I can’t help but appreciate deals like this — I grew up with a coupon-clipping mom.) I also like that NiHowdy differentiates itself from other bitcoin rewards companies by offering a discount on a product.

While I’ve yet to use NiHowdy, it seems fairly simple to do so. You simply sign up through the company’s website, where you’ll obtain either a discount card or a QR code that can be scanned at selected pharmacies. You can also use the website to compare prices and find the cheapest locations to purchase prescription medication (the company is also working on a mail-order service).

When you pay for your prescription, you’ll earn 3% back in bitcoin, which automatically gets deposited into your Coinbase account. (While I’d prefer NiHowdy had partnered with a different exchange, as I don’t like how Coinbase partners with government agencies to surveil transactions, this isn’t a deal breaker for me.)

NiHowdy sees itself as fighters of Big Pharma…

At Nihowdy, we’re not just a prescription savings platform. We’re warriors in the battle against big pharma, fighting for your right to reclaim the savings that are rightfully yours. #NiHowdy #PrescriptionSavings

Join us in reclaiming the savings that belongs to you. 💪💊 pic.twitter.com/rTP3MgUWLZ

— NiHowdy (@nihowdyrx) May 31, 2024

…which I’d say is a bit of a stretch, but it does seem to provide a good way to save money on potentially burdensome prescription drug costs while at the same time stacking sats.

The ultimate hack here would be if you could use your Fold debit card to pay for your prescriptions, earning some extra sats on top of the 3% back in sats you earn through NiHowdy.

If that’s possible, I might get so pumped that I’ll need to go and refill my sedative prescription.

This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.

In anticipation of a solo exhibition by artist Nardo at Bitcoin Mena, in collaboration with AOTM Gallery, I sat down with him to explore the intersections of memes, mythologies, and digital culture. Nardo’s work navigates the intriguing space between the tangible form of traditional painting and the fleeting nature of meme culture—two seemingly contrasting mediums that are evolving in tandem with Bitcoin.

The title of your exhibition, Fresh Impact, and the centerpiece painting, Sandwich Artist, both reference Subway-related memes. Notably, Subway became the first fast-food chain to accept bitcoin in 2013—a moment documented by Andrew Torba, who famously used bitcoin to buy a $5 sub in Allentown, Pennsylvania (an ironic detail, given that Torba is now CEO of the social network Gab). This early mix of Bitcoin and meme culture sparked humorous reflections on “spending generational wealth” on footlongs and highlighted themes of currency value over time, as the dollar’s purchasing power wanes while bitcoin’s grows. How does this Subway meme resonate with you, and how does it shape your approach to painting in an increasingly digital age?

I think there is something to be said about quick consumption in contemporary culture—whether it’s fast food footlong subs or internet memes. The attention span of human senses has diminished to bursts of repeated dopamine, where selecting your type of bread, meats, and toppings becomes the most exciting part of your afternoon. Then comes the tireless effort of finishing 12 inches of processed food matter. You repeat this over and over because it’s convenient, and maybe next time, you’ll excite yourself by swapping cheddar for provolone.

However, Subway has developed a systematic experience that feels eternal. Memes and internet behavior function in a similar way. The ephemeral consumption of entertaining or humorous memes acts as the dopamine hit—we share them with friends, they spread at rapid speeds, and then they often die off, leading us to move on to the next. Yet, the success of memes also lies in their systems: cultural iconography, bold fonts superimposed onto captivating imagery, hyper-sharpened visuals, deep-fried aesthetics, or low effort applications. Memes rely on visual and cultural layers—bread, meat, and toppings.

I think, as it relates to Bitcoin, we should really confront its experiential nature in the exact moment of exchange. To have purchased a footlong for $5 worth of Bitcoin in 2013, only to view it today in 2024 as ~$4,300, is both absurd and somewhat painful—but the experience is eternal. The very act of using digital internet money in exchange for physical, consumable goods feels almost alchemical.

Evolutionary biologist Richard Dawkins coined the term “memes” to describe units of cultural transmission, likening their spread to gene replication. Memes also resemble viruses in how they propagate through social networks, blurring the lines between genes and viruses as both can integrate into DNA and influence evolution. You and I have joked that memes—and memecoins—are akin to the fast food of digital culture, serving as cybernetic junk food or street drugs. Do you consider memes to be a low art form? Is the buildup of studio trash made famous by painter Francis Bacon or the outlandish waste and detritus of Dash Snow’s 2007 “hamster nest” installation somehow related? What are your thoughts on contemporary artists like Christine Wang, who replicates notable memes in her recent painting exhibition, “Cryptofire Degen,” at The Hole in New York? What happens when a digital meme becomes a physical painting? 

This all ties back to what I discussed earlier—I am interested in slowing down the process of consumption. To meticulously hand-paint a meme in oil and present it as such can be a little jarring. Similarly, considering trash as form or content, rather than something to be discarded, fascinates me.

After the user has consumed their lunch and doom-scrolled through countless memes on Twitter, what remains as the detritus of all that? The whole experience can feel like nullifying brain rot—a diminishing of structure and existence within passive chaos. Perhaps, though, that is the liminal mindset necessary to birth the most viral ideas.

My introduction to cybernetics came from Japanese animation series like Ghost in the Shell (1995-2014), which explore cyberpunk themes such as internet-connected minds, hackers, and cyber viruses, echoing Dawkins’ ideas about memes and cultural transmission. The series highlights concepts like “ghost-hacking” and “thought viruses,” which replicate across networks and influence societal behavior, aligning with Dawkins’ notion of self-replicating cultural units. Given your recent exploration of the “skibidi toilet” meme phenomenon, what insights have you gained about how this meme has propagated across social networks and shaped the collective consciousness of younger audiences?

The Ghost in the Shell connection isn’t far removed from the world as we know it now. Much like the premise of that “fiction,” our fleshy brains are nestled within a cybernetic façade of digital personas and communications. We practically live vicariously through a digitized shadow-self—a projection of what we think we could become. This aligns with why I often say, “You become what you meme.”

I am deeply intrigued by the phenomenon of American youth becoming obsessed with new memes that older generations are unable to compute, such as Skibidi Toilet. I think it is in this fracturing of sensibility that new languages are born, while old mythologies are repackaged in contemporary ways. Skibidi Toilet is the Iliad of the Internet.

Beyond Ghost in the Shell’s exploration of cybernetics, the seminal anime series Neon Genesis Evangelion intersects with the Age of Aquarius concept through its themes of interconnectedness and collective consciousness. The series delves into the merging of individual identities, echoing how “hive mind” behaviors in contemporary internet culture reflect the rapid influence of shared information and memes. In your artwork Sandwich Artist, you highlight the tension between individual artistry and the pressures of representing a faceless brand. How have you observed this shift over time, and how can artists engage with collective ideas while preserving their individuality in today’s digital culture?

The Sandwich Artist piece utilizes a well-known meme template, yet through various digital alterations—specifically the literal scribbling out of pre-existing text—it takes on the feel of graffiti and eventually becomes my own. I like this piece for how it represents an individual manifesto of my work and reflects how I think about my artistry as a whole. Sure, consistent branding and aesthetics are great for sales if done right, but I’m more interested in how my work exists within a long enough historical timeline. The hive mind desires a brand to rally behind, yet history yearns for individual artistry.

We’ve discussed the term “subway” in relation to submarine sandwiches, but it also evokes the idea of underground transportation. Japan famously studied mycelial growth patterns to optimize its subway and train systems. Similar to fungi, memes propagate and connect individuals in a vast, decentralized network, evolving as they move from one “host” to another. This fungal comparision highlights how memes adapt and spread dynamically, mirroring natural systems of growth and communication. How do you think artists can consciously navigate this memetic landscape of propagation, host vessels, and network dynamics?

The lifespan of most internet memes moves so rapidly that it’s difficult to grasp them before they vanish into a shallow grave. Among the few that manage to take hold of the collective consciousness, I find it fascinating to analyze how they connect to humanity’s past on a metaphysical level. Trends and symbols have remained consistent throughout human history; they simply resurface in different forms as time passes.

Efficient memes rely on efficient systems for delivering information. As artists, we should remain conscious of history and metaphysical symbolism, as this awareness can help us uncover our own primordial self through the mirror of memes.